Image by Christian Lue


John Dams


“The B2B buying journey has changed dramatically in the new disrupted World. Traditional methods are becoming outdated. With the explosion of digital marketing, adapting to the ‘virtual buying World’ is critical to the success of any business. With over 20 years of experience, through market insight and strategic engagement with customers, we understand the ‘New World’ and have a proven business model that we work with our vendors on.

Working with leading-edge Cyber Security vendors, we enable them to accelerate their growth with their innovative and disruptive technologies in the UK&I market.

We understand that every vendor and partner is unique and needs a bespoke strategy. Our aim is to provide a market leading distribution engine for increasing vendor brand awareness and building incremental revenue with the creation & closure of pipeline opportunity, resulting in channel buy-in.

Recent surveys have shown businesses are becoming more channel agnostic with their buying decisions. With so much technology choices out there, we have to make it easier for them to navigate through the ever-evolving cyber threat landscape. Offerings need to be provided via Software-as-a-Service models, focusing on flexible Subscription or Consumption based usage and allowing for a choice of commercial models to suit every business.  ​

​More than ever our vendors and partners need more than just distribution… It’s time for ‘Cyber-Fusion Distribution’ to lead the way as the go to Next Generation Distributor."